Ten years ago tablets were rare and very expensive with very low resolution. The eInk readers made a lot of sense back then, though they were early in their design implementation timeline. Today tablets are relatively inexpensive, way more powerful and versatile than any eInk device, and they seem to be pushing eInk devices into obscurity. Ten years from now who knows what we will have to read on. Perhaps a watch-size device that can create a 3D holographic display many tens of feet in length with much greater resolution and color depth than anything we have today. I suspect that any company that is still trying to develop eInk devices 10 years from now will be urinating into a very strong wind, and getting the result they deserve!