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Originally Posted by DuckieTigger
What I am missing in the article is the power consumption.
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As far I understand, this is not an e-ink screen but an active screen. The way it is colouring the pixels is by controlling how the external light is absorbed and reflected.
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It all depends on the polymers' ability to control how light is absorbed and reflected. The polymers that cover the whole surface lead the electric signals throughout the full display and create images in high resolution.
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Also, it seems to me that if the external light is not neutral, then the image on the screen will change colours. A little like looking to a printed picture under a under alight which spectrum is white or not. Maybe the effect could be also worst... I'm really curious to see it.