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Yes, absolutely. What I am missing in the article is the power consumption. I mean, they say uses less energy than a Kindle tablet. They must mean eink Kindle? Because the Fire tablets are nothing special, no more or less energy hungry than any other tablet. But, if they mean eink it still doesn't make sense since it costs NO energy to keep the the display static, but a huge amount of energy to change it. Unless the new display has some sort of solar cell in it, it cannot use less energy than eink on a static page. It is not even clear to me from the article if energy is needed to keep the image from disappearing. Unless a specific usecase is mentioned (which it is not) it makes little sense to compare eink energy consumption to anything else. Eink only uses so little energy when the picture doesn't need to be updated constantly.
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