Quote:
Originally Posted by rhadin
Kovid, FWIW, a monthly home-delivered 7-day subscription to the New York Times in the metropolitan New York area (it is more outside the area) runs about $45 per month, so a million subscribers probably brings in $50 million a month (allowing for the various subscription schemes and area costs).
If the Times offered me a 3-year subscription at $40 per month which included a Plastic Logic Reader (or similar device) with electronic delivery, I'd gladly take it rather than the paper version, even though it would be a 3-year commitment. I think a lot of subscribers would, especially if there were two offerings included: (2) the e version of the daily print edition and (2) the ability to get updates during the day, perhaps to selected articles or topics.
This could result in less costs to the paper yet maintain subscription revenues.
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However if only some, but not all, of the subscribers took the electronic distribution that still means they would have to maintain the printing and distribution infrastructure. Paper is probably one of the smaller costs in that.