Quote:
Originally Posted by GtrsRGr8
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While I'm thinking of it, I find it sooooo annoying when publishers repeat over and over promotion of a particular title, though. It seems that religious publishers may be the worst about it. And these are usually publishers that have a huge numbers of titles in print. I have a Bachelor's degree in Marketing, and I still don't understand the rationale (but the B.S. was long prior to public access to the Internet, digital books, etc. and therein may lie the reason for my bewilderment).
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Yes it is annoying, but they may be right
or at least not wrong all the same.
Consider the vast number of non-customers who don't know much and don't pay much attention either. The repeats may be effective for converting them to customers. The same has been suggested for book covers, the regulars may dislike them or ignore them but they serve or can serve as a means of getting over the kind of book being offered and so avoiding poor-mouthing from those who don't like that kind of thing.