And my point is that buyers expect certain upgrades to take place. This year's computer models are expected to have a faster processor and perhaps more RAM than the previous years. The same is true for tablets and smartphones. And when it comes to eInk readers, I think it is normal to expect more RAM and storage and better resolution. I personally see these kinds of improvements as being merely incremental, minor upgrades designed to keep the competition from leapfrogging way ahead of your device. Of course the unfortunate reality with eInk readers is that most of the manufacturers from the past years have dropped out of the market leaving Amazon without much competition. So Amazon can make lackluster upgrades and get away with it. Kobo is still a player, but I don't think Amazon really views Kobo as much of a threat.