Thanks all for the responses... I've had a quick look over at B&H and the prices are pretty much the same compared to amazon. I'm yet to check out ebay.
Thanks roytravis for your suggestion. Now I'm completely torn as to what to get

. I've been researching a lot of the other readers all day yesterday... and basically I've narrowed it down to the Cybook Gen3 or the Sony 505. From the limited research I've done, those two models were what a lot of first time buyers were stuck between. I'm confident I'm going to be happy with whatever I choose, but I'm really stuck as to which way to go.
I'm "relatively" confident in being able to play around with formats/drms/etc, so that is not so much an issue... although the mobi format support of the Cybook would make life easier... plus the ability to change to a wider range of font sizes and slightly quicker page turning means I'm kinda leaning towards the Cybook now. However my concern is that the Sony 505 is of better "workmanship" and quality than the Cybook... though I have no evidence whatsoever to support that claim. Plus it just plain looks sexier.
Have any of you guys played with both? Thanks again.