The original claim was that the user was getting ads/recs when opening a Google Play-purchased epub (a bible) in the Android Google Play Books app.
No one has yet been able to duplicate said behavior.
It's possible the OP got a buggy Play Books app version that has since been fixed in the latest versions that are now being rolled out. Or it could be something specific to the book he bought.
I think the thread title needs a question mark added to the end, myself.