Quote:
Originally Posted by howyoudoin
In my experience of purchasing ebooks and seeing how utterly generic and bland the fonts are in most cases, in comparison to the meticulous care taken for the physical edition of the same books, I have come to believe that there is no consistent science driving the choice of fonts in ebooks. Electronic editions are given the step-child treatment.
I reckon publishers just use whatever font is cheapest for them to license for electronic editions (the reader can change up the fonts on his reading application anyway, right?), or do the bare minimum with no thought towards 'horses for courses'.. In some cases there is a gross misapplication of reading 'science'.
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The cheapest, is the devices
built in Generic font Family sets (serif, sans-serif, mono-spaced). Those were paid for and supplied by
someone else . OPM

rules
Some publishers comment out the desired font in the CSS,

leaving the generic
fall-back. If you happen to have a big selection of PERSONAL USE fonts available (like the 1K+ fonts that came with Wordperfect Office 8 Pro), it only takes a few minutes to select and embed a Substitute (if not the original choice)
Remember: This is for personal use only, the font source license terms still apply