Quote:
Originally Posted by howyoudoin
... which seems to imply an application of the "serif for paper and sans serif for screens" rule (which may or may not be correct by itself).
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The question is, for a given e-book sold by Amazon or other vendor, how many times it will be read on a latest generation 300dpi e-ink, how many times it will be read on a cheapest e-ink reader, how many times it will be read on a 'retina' quality LCD or OLED display and finally, how many of those will be read on a cheap phone or an obsolete tablet with 640x480 screen?
Even 300dpi e-ink might be not enough to render fine sherifs in good enough details. This is why Amazon started to use Caecilia - a slab serif font. So that you can have your cake and eat it too.