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I certainly wouldn't pay significantly MORE for an eBook than for the paper book, Richard (unless it contained for, of course), but I have no objection to paying a similar price.
I put in the "caveat" of "unless it contained more", because Penguin have a series of what they call "Enhanced eBooks" which contain lots of "extras" over the printed book and which (if the book interests you) are worth paying the extra for. I bought the "enhanced" version of "Pride and Prejudice" and it's a perfect example of what an eBook should be, with loads of "extras" all hyperlinked to the book text. Well worth the money.
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