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I'm not sure comparing King Arthur and today's action stars is very useful. We have something today they didn't have then: a mass audience. We have STARS! that everyone sees, often at the same time and that are written up and spoken about internationally.
In those days a traveling story teller had a small audience at best and everyone was exposed to a lot of different ones, meaning a lot of different versions of each story and there was no real reason to expect to ever see that story teller or hear that version again. Maybe they would. Maybe not.
It's entirely possible that what was written down eventually was one of the least popular spoken versions, maybe the most recent one the writer had heard.
A really good example of this is the New Testament. It was finally assembled into a single canon by Athanasius in 367. He selected 27 books out of the many that were available and they were the ones he thought most important. His list was pretty controversial.
Until about 300 CE the Gnostics were by far the Christian majority. By the time Athanasius assembled his canon if there had been a worldwide vote among Christians it would probably have gotten few votes. But over the centuries it's proponents became the majority and, as they say, the winners get to tell the story.
Books today have a much different relationship to culture and society than they did in the days of the wandering minstrels and story tellers. Our authors don't really resemble them and I doubt that we resemble their audience.
That's okay though. Books are still fun to read and audiobooks are still fun to listen to and most mornings here in this retirement home we gather in the community room and tell stories, often about our past and often about the legends that we grew up with. It's all fun.
Barry
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