Thread: Are we out of the woods yet?
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Old 01-30-2009, 02:16 PM   #12
bbusybookworm
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Join Date: Aug 2007
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Device: iPad, MotoXStyle, OnePlusOne
Well the Sony launch was pretty loud if you looked around.

While the direct ads were there, they played a small part in the overall campaign.

I was surprised at how active Sony PR was in getting a mention in most papers and most Tv channels, at least on the tech and book shows.

I believe I remember starting seeing mentions and reviews a couple of months in advance of the launch building ip to the launch.
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