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They need to be easier to set up than the VCR was for Joe Consumer (remember all those flashing 12:00). We have become conditioned for instant gratification, even though our needs and uses are not identical. While manufacturers could create an easier setup, their efforts can be undermined by the carriers in their effort to monetize everything. Further, consumers are fed up with being nickel and dimed for every feature they may want to use, thus not seeing the now unused feature on a featurephone eases any resentment they may have each time they look at the screen.
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