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Well now I am no author but I can tell you why one author doesn't do Kindle Unlimited.
HM Ward was offered the chance to put her books in KU on a trial basis.
This was under the old pay system. Both her and Amazon took a bath.
Two problems came up. She got tons and tons of borrows but no one was buying her books. Amazon got tons of new subscribers using their free month.
I think in 30 days total the loss was around $1 million.
So for some authors, it doesn't make sense.
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