Quote:
Originally Posted by Sweetpea
I think that "Joe Sixpack" wouldn't even know how a paper book looks like...
What I think he left out in his equation is that the fact that people are reading less (even though it might be improving lately). You should compare the sale of an electronic reader + electronic books to the sale of paper books.
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I agree. These aren't like digital media players. Most people listen to music and watch videos. Sadly most people do not read books. I think when the screen technology improves and you can have ultraportable, multi-function tablets that also work very well as readers, then you will see mass adoption. Every student and every business person will have one. When they become cheap enough people will have them for fun. As long as they're still pretty much a single function device (Yeah, I know they play music and you can painfully try to web surf on a Kindle but the current e-ink readers are really only good at one thing: Reading.) they're only going to appeal to a small group of people. Until we get to that mass adoption phase, all the iPod comparisons are of very limited relevance.