Thread: Amazon outperforms bricks-and-mortar competitors
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Old 01-30-2009, 10:06 AM   #6
TadW
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Quote:
Originally Posted by slayda View Post
Last time I looked, Amazon is a "Brick & Mortar" book store as well as an ebook store, assuming that by "Brick and Mortar" we mean a seller of pbooks rather than a physical place you walk into to buy books.
In the jargon of eCommerce, brick and mortar businesses are companies which have a physical presence (for example, a building made of bricks and mortar) - which offer face-to-face consumer experiences. This term is usually used to contrast with a transitory business or an internet-only presence (see online shop for comparison). An example would be the brick and mortar movie rental shop Blockbuster Video—the competition from the new online rental services offered by Netflix.

http://en.wikipedia.org/wiki/Bricks_and_mortar_business
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