Reading magazines is reading and will help spelling, vocabulary and grammar if there aren't other issues in the way.
I would just embrace that he reads magazines and use them as gifts for things like Christmas, birthdays and fathers day. You can also get a nice coffee-table type book on the topics he likes as well.
My wife got me a lovely book called "Builders of the Pacific Coast" that I love to read and look at the amazing homes made out of unusual wood and other materials.
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