Best practice in approaching mags/blogs for reviews?
I have a small indie publisher with limited time on his hands, so I tend to approach review venues myself. Does anyone have any tips on best practice and the best way to get results? Naturally I'll follow the guidelines that each platform puts up, but more general tips would be welcome.
I work in the horror/dark fiction field, but I'm assuming that this won't be much different from other genres.
Thanks!
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