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E-readers still need to find the mass consumer market, which includes, "for lack of a better description, the 'Joe Sixpack' who comes home and watches football," Baker said.
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I think that "Joe Sixpack" wouldn't even know how a paper book looks like...
What I think he left out in his equation is that the fact that people are reading less (even though it might be improving lately). You should compare the sale of an electronic reader + electronic books to the sale of paper books.
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Until then, Baker wondered how Amazon.com and other e-reader makers can grow much beyond the mobile professional crowd, which tends to include early adopters who generally love to flaunt their tech purchases to friends, and even strangers, during long trips.
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A lot of technology would have been dead if the creators hadn't had a long breath. Everything that is new, is expensive. And everything that is new will have its early adopters. But as more people buy it, more people will want to buy it (it's cool, you must have it and look what you can do with it!), and the prices will go down. And suddenly you'll notice that it is common technology.
Anybody remember the replacement of CD's instead of LP's? Or the DVD instead of the VHS?