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Having sold eink devices in a brick and mortar store I can tell you that even seeing the demo models next to other generations doesn't help.
You're still gambling on the quality of the device you pull out of the box. And after a certain time the demo models wont be representative of the ones in boxes simply because they're usually abused by some customers (not all, but some folks could use lessons in personal hygiene).
And depending on the company returns to a brick and mortar store can be harder, they are generally stricter than websites when it comes to returns, even within the same company.
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