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Originally Posted by pwalker8
House of Cards was one of the examples. The authors talk a lot about scarcity verses non scarcity. They mention the ability of customers to watch what they want, when they want, and mention binge watching. More than anything it's control. Plus, since Netflix has the data on the individual customers, they can present them with more movies that they might like. Discover ability, if you would.
As mentioned earlier in the thread, on pay TV and PPV, there are only so many slots available. Same in your local blockbusters, there is only room for a few hundred different titles. The movie companies put a lot of money into advertisement and placement. With iTunes and Netflix, you have almost unlimited choices.
(one factoid mentioned is that Netflix paid $100 M for 26 episodes of House of Cards, right off the bat, rather than the usual pay for a pilot that has to fit a specific time slot )
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Agreed. Convenience, variety, instant gratification, discoverability and affordability, all favour the streaming services. Consumers only have so many leisure hours, and it is very clear that books, movies, music, games etc. are all competing for these hours.
When Amazon opened its first store I found it quite amusing that critics were claiming the stock level was so small. The reality, at least in my view, is that the stock level in that Seattle store may as well be limitless. With Amazon's Warehouse so close it is possible even for Non-Prime members to order a title not stocked in the store, do some shopping, have something to eat and pick the book up from the store on the way out. I don't know if Amazon is actually offering that, but would be surprised if it isn't. In effect, that store is like a hybrid, a Window into Amazon's total stock. Perhaps this is the future of many B&M retailers?