Quote:
Originally Posted by pwalker8
The interesting point that the authors make (though they are talking about DVD verses streaming rather than ebooks) is that when people move to streaming, they broaden their selections rather than focus on the best sellers, thus the note that in walk in stores, 85% of the rentals is for a small group of best sellers, but in the streaming world, the ratio is reversed. I find that a very, very interesting finding and one with interesting ramifications.
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To what do the authors attribute this? I would guess the factors include:
1. A lot of streaming sources are generally on a Netflix type model and subscribers are watching a lot more bacause of this..
2. It is also more convenient for subscribers to watch at any time. This also increases the number of movies subscribers watch, and the impulse "buys" are no doubt much more frequesnt.
3. Choosing something subscribers like is also a lot easier online than in a physical store.
4. Binge watching is now possible, available and affordable. Take, for example, Amazon releasing all episodes of a series together.
The convenience and related factors still seem to be powerful even without a subscription model. I have friends who love Google's options on their Smart TV and "rent" movies and TV on it regularly at prices I would associate with old physical video stores.
No doubt there are other factors?