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Originally Posted by TheJohnNewton
And what about the ability to supply product to those new markets? Unless the announcement includes the opening of some new screen fab facilities.
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I don't have a clear idea of how long it takes to stockpile enough devices for a new product role out, but the holiday shortfall might have been because lots of the screens were in warehoused Kindle 2's.
All the EInk reader vendors except Amazon are already in the UK market (for example), so Amazon may have to get into the game soon if they want a major share of that market. The strange thing about UK publishers is their shunning of MOBI. This means that only the Sony is really viable if you want new UK releases. I can't imagine publishers doing this if Amazon is going to release the Kindle 2 there with AZW (MOBI) as its primary format. So either the Kindle 2 will support ePub, or the Kindle 2 isn't coming soon to the UK (or my imagination has failed me yet again). Note that the Kindle 2 would not be supporting Secure Adobe ePub, but rather ePub with Amazon DRM.