Quote:
Originally Posted by fjtorres
Yeah. Loaded.
As in, in a household of multiple readers, who do they interview? Mom? Dad? No. The kid.
Given the known biases by age, focusing on the youngest adult in the family will unavoidably skew the results towards print. (Textbooks!)
Similarly, the focus on single-book readers without context (was that one book read a regular ocurrence or an accident, was it choice or homework?) biases the results towards the practices of students and casual readers rather than regular book buyers.
It's a meaningless report.
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The 18-29 year old group was the smallest they polled. They also read the fewest books but 35% said they read an ebook, highest % of any group.