Quote:
Originally Posted by Cinisajoy
Respected in what way?
The fact is the people in the Gallup polls all signed up for it.
Pew apparently just cold calls. How is that better?
By the way: the questions are loaded on most of their polls. They have caught me a time or two.
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Yeah. Loaded.
As in, in a household of multiple readers, who do they interview? Mom? Dad? No. The kid.
Given the known biases by age, focusing on the youngest adult in the family will unavoidably skew the results towards print. (Textbooks!)
Similarly, the focus on single-book readers without context (was that one book read a regular ocurrence or an accident, was it choice or homework?) biases the results towards the practices of students and casual readers rather than regular book buyers.
It's a meaningless report.