For many people, including me, a reserve price on eBay is an insulting annoyance that only serves to lure people to the listing by misrepresenting the offer with the appearance of a deal you have no intention of following through on.
In a live auction, a reserve price serves to "get the room warmed up," by allowing people to toss off low bids and get some competitive juices flowing.
In eBay, there is no such dynamic. People can research, browse, and compare, and a reserve is just a waste of bidders time. Certainly there are exceptions with rare or highly speculative items, but I can't think of any situation with a commodity item when a reserve is anything but an insult.
Plus, according to eBay's own stats, reserve auctions usually result in lower selling prices, more unsold items, and more non-paying bidders.
Here's some info from a eBay buyer's guide:
http://www.ebay.com/gds/eBay-Buying-...9115272/g.html
Here's some more opinions on the topic:
https://www.thebalance.com/making-se...-price-1140185
https://www.facebook.com/notes/stant...0970269121621/