I used to be a dyed in the wool Sears Kenmore consumer. Nothing else would ever do. Their appliances were always the best, bar none. Now? Not so much. Like everthing else, appliances are built with a "lets see how fast we can make them replace" it attitude. The Kenmore brand is Whirlpool, GE, and probably others.
Is it the parts? The assemblers? The workplace? The attitude? The design?
All I know, is that a $5.99 toaster I bought 5 years ago just quit. I think I got my moneys worth. Went and bought another, different brand, same price. Okay, it had gone up to $6.33. Meanwhile, bought my daughter a $90 Cuisinart 4 slice stainless steel toaster 2 years ago, and the piece of crap has never done a good job, and IT just quit. Told her to buy one like mine, and if she didn't like what it looked like (kinda ugly, like my Kindle

) she could put a nice cover over it..........