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Originally Posted by KenMagee
I ticked 'favourite authors' which turned out to be the most popular choice (26%). It's what I do but it made me sad to realize how that puts new authors at yet another disadvantage.
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Hi Ken, don't feel sad. The first time I did the survey, favorite author was the #1 choice as well. With this knowledge, there's actually much an author can do to become a favorite author - it'll all about earning the attention, trust and loyalty of a reader. If the author thinks in those terms, they start asking questions that lead to answers that help them focus on what matters most. Indie authors actually have some advantages here. Indies have more creative, promotional and pricing flexibility than do the big authors from large publishers. Indies can iterate more quickly (new and better covers, experiment with description wording, keywords, descriptions, fresh book revisions, etc).