Same with me: the coupons showed the deduction, but the purchase could not be completed. The Customer Service Agent spent a long time confirming that, although coupons will show as deducted, they absolutely will not work for Hong Kong customers, period. This has been true for over a year.
With paperbacks from Book Depository costing about the same as Kobo e-books, with no added delivery charge, there is no reason whatsoever to buy from Kobo unless discounts, even small ones, are available.
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