Well, it's not about knocking Amazon out of business so much as it is that Amazon "should" build EPUB support into Kindles.
And the funny thing is, there are still people who believe that.

Despite all the evidence to the contrary, that they don't need to care.
...
I admit that the thread being sparked by Google's ebook adventures is rather hilarious considering where Google is now.
Quote:
Originally Posted by GoversAU
I can see your point when it comes to other ebook sellers such as B & N, but Google is a BIG player.
I think this could be a battle like VHS vs Beta where there can be only one winner.
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People really thought that???