Remember that the time to open the book is proportional to the time required to reflow the current chapter. The slower the CPU and the more complex your styles, the longer this will take. I would shoot for on the order of thirty or forty screens of content per chapter, so tens of kilobytes rather than hundreds. That'a not a hard and fast rule, though. I definitely wouldn't go as high as half a meg worth of text, though. :-)
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