Thread: CW: How Amazon could screw up e-books
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Old 01-28-2009, 12:13 PM   #20
Steven Lyle Jordan
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Quote:
Originally Posted by curtw View Post
My suggestion is thus: The #1 thing Amazon could do to "not screw up eBooks" would be to sell Kindle books for people to read on the hardware they already own (using, of course, the Mobipocket software that Amazon already owns). Once people get a taste, they'll come and start buying the Kindle hardware as well. The taste of ease of use of iTunes on the desktop was one key to the success of Apple's iPod.
I agree with this, with one caveat: Once customers can read the books on whatever they have, they don't need the Kindle at all... or they can pick the hardware they prefer. I'd be happy to read it all on my PDA, but someday, maybe I'll buy a dedicated reader. I just want to have a choice of what reader to buy.
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