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I think it will. I know I've bought a good 60-70 books from Sony (if not more) since I got mine in May.
I think they are handling it well. They've got some low key but I think high impact marketing. They've been targeting high purchasing reading groups, particularly romance readers, a lot of it through blogs. This doesn't cost a whole lot of money, and will bring in the right kind of purchasers. I also think they do a great job publicizing books to Reader owners.
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