Quote:
Originally Posted by ApK
I've never heard a) come up as a factor. How many books does Howie Mandel buy, anyway....? Seriously, though I can't believe this is a significant factor among the mass market. We buy used suff at flea markets and on eBay for goodness sake.
I DO think price is a factor and that amazon IS often cheaper than many other options, and low prices were certainly what helped them grow when they started.
But I agree that price is no longer the main thing. For myself, as long as Amazon is reasonably competitively priced compared to other options (if there ARE other options!) I can usually get a book faster from Amazon than ordering at my local B&N, and sometimes the convenience is the main thing. I can remember to stop at the mall, deal with parking, hope they have it in stock, or I can click "Buy" and be done with it.
ETA: And I mean click "Buy" on Amazon, not on B&N's site. Amazon.com is simply a far better eCommerce browsing experience than...well...anything else. Maybe that's related to the b) one stop shopping factor.
|
Surprisely yes, not leaving home is a big factor.
Agrophobics, people that don't drive or are housebound, people in rural communities, people that don't want to spend the time looking all over town for the product, and about a dozen other reasons.
And those that just don't like shopping.