Quote:
Originally Posted by ApK
I DO think price is a factor and that amazon IS often cheaper than many other options, and low prices were certainly what helped them grow when they started.
But I agree that price is no longer the main thing.
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Price aside, Amazon has several other things in their favor compared to other online retailers, never mind B&M:
1- breadth of catalog
2- customer service and return policies
3- shopping convenience and (so far) security
And, of course, for those willing to participate, the Prime ecosystem is a great loyalty program.