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I didn't interpret the article to say that Amazon would kill the ebook industry but rather Amazon's potential dominate position in the ebook business.
I actually agree with his point three but but from the opposite angle. Apple entered the music retail business as a new player but Amazon was already a big player in the book retail business. It doesn't make sense to me that they limit their ebook retail business to the segment of their existing customers that are willing to buy a Kindle. I know they own Mobipocket but I haven't seen any move to make that arm price competitive.
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