Quote:
Originally Posted by basschick
it seems to me that almost no businesses consider giving their customers what they want - all they want to do is attract... well... everybody who ISN'T a current customer, rather than nurturing their existing customers and making them want to come back and invite interested friends and coworkers.
...
|
That does seem to be a failing of American businesses these days. Everyone chases massive growth rather than nurture their existing customer base. A lot of that is driven by the focus on investor returns (i.e. drive the stock prices up so I can cash out) rather than traditional measurements such as profit or dividends. The term killing the golden goose applies, I think.