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I use all the methods if I want a particular genre.
But as to offering books - when I first got the Kobo, all they recommended was romances and women's literature. I erased as not interested. Then they tried best sellers, and got the not interested line again. What I finally did order was a couple of books on the Mars Curiosity Rover and one astronomical book. They simply had nothing of interest in that category - even "Roving Mars" didn't turn up as a suggestion.
Amazon did find a few more, but they didn't have one of the rover books at the time. (You can buy some from O'Reilly Press)
I'll go look for books where there's a good assortment, and in the EPUB format. Also a good note or precís of the book. Some of the best books have turned up from interviews on the PBS Newshour. "Spam Nation" was one.
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