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Books have not been priced on the cost of manufacturing since the introduction of paperbacks, if not before. The difference in printing a hardcover and a mass market paperback in today's prices is under two dollars. What you are paying extra for is the timeliness of the edition. You're paying more for the privilege of reading a book when it is first released, presumably so that nobody spoils it for you, or that the non-fiction information is timely, or that you're reading that book that is being hyped so everyone is talking about it. The ebook is priced comparable to the equivalent paper book so it doesn't cannibalize print sales too much.
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