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Originally Posted by Katsunami
Well... there are quite a lot of monitors that are 21.5 or 23.8 inch, which are marketed as 22 and 24 inch.
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Monitors and TVs are much larger. They can get away with marketing say 23.8" displays as 24", but they would definitely not be able to get away with marketing 23" displays as 24" the same way ereader, tablet and smartphone manufacturers would not be able to get away with marketing 5.6" devices as 5.7". I'm sure there are allowed tolerances, probably up to 1% difference between marketed display size and actual size.
If I remember correctly, the Kobo Aura H20 was not actually 6.8". It was 6.77" or 6.78" while the Kobo Aura HD was exactly 6.8".
If you take a look at the H20's resolution (1430x1080), you'll notice that it's missing 10 vertical pixels compared to other 4:3 readers (Kindle Paperwhite 3, Voyage and Oasis for example who all have a resolution of 1440x1080 which makes for a perfect 4:3 ratio). This means that the Kobo Aura H20 is not quite a 4:3 device, yet it's marketed as such.
These are just some of the things manufacturers get away with. It's not a big deal, but still, you're not always getting what's specified in the official specifications of a device.