There's Atlantis Word Processor, same $40. I gave Atlantis, Jutoh, and Scrivener a run a couple years ago but thought that, like Calibre, they produced awful html. (Or perhaps more accurately, html that looked awful to me.)
Sadly, I wasn't able to make Toxaris's plug-in work with Word 2007. Pity there isn't a forum devoted to it.
I think that with the Preview Panel sitting large on the right side of my screen, Sigil is indeed WYSIWYG. It doesn't do the formatting for us, but it shows the result of the formatting we have done. What more could I ask?
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