FWIW, Amazon has changed the way Look Inside starts the book. Instead of opening at the cover, it seems to do a little dance (I can see the cover flitting by) then opens at Chapter One. I haven't checked a whole lot of books, but those I have, open that way.
Except for one! Isaac's Storm in its Kindle version does the little dance, then opens at the TOC. Evidently that's because there is no Chapter One. (On my Kindle, the book opens at the wrong place, skipping "The Telegram" and "The Beach," both of which should be read if the book is to be understood as the author wrote it.)
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