Quote:
Originally Posted by DuckieTigger
In the US Kobo will have a real hard time grabbing market share until they make it a lot easier to purchase.
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It's incredibly easy to purchase a Kobo device. You just go to their website and order one. You can also buy them off of Amazon.
No the problem is nothing to do with ease of purchase. It has everything to do with lack of marketing. It's not that people are clamoring to buy a Kobo but have trouble acquiring one. It's that people don't even know what Kobo is. I'm serious, when I'm reading on my Kobo people always think it's a Kindle. I know it's kleenex vs paper tissue kind of issue, but if I say "it's a Kobo" I always get a blank look.