Quote:
Originally Posted by GeoffR
I don't think Kobo are interested in the US market, in this blog post Kobo CEO attributes Kobo's continuing growth to its success outside the US. |
Yes. The article sums it up in one sentence:
Quote:
|
The first was thanks to an especially potent mix of bravery and realism.
|
Kobo knew they would never have a chance to compete in the US without going under as a startup. Except once they picked up traction worldwide they forgot to add more bravery and enter the US market as well. Now it might be way too late to remedy that oversight.