Favourite authors for me.
I never trust reviews, the reviewer can have completely different tastes from me. I've seen reviews of books that were given a 1-star rating (out of 5) that I loved. Or a 5-star rating (out of 5) that I actually couldn't even get past the first chapter. Or given a 1-star rating because the reader thought the book was too expensive...
I will sometimes look at books that personal friends/family members have recommended, or that a book seller has recommended based on my purchasing actions.
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