Hi all! I have a 5th Generation Kindle, K4 or 9023-B023 and Its fading away too. I NEVER use it outdoors, as I use paperbacks when I go out, like to the beach or in parks and such. In my case it's never been in extreme weather and never fallen or anything like that. But still it's fading away. Some forums suggest its normal for e-ink and to get myself another one. Also Amazon customer service say to buy another one, as I've had it for 2 years already and the warranty does not apply. I'm NOT bying another one as in another 2 years it'll fade the same. E-books are costly and have expiration date. This sucks!
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