Thread: Target brings back Kindles and Fire Tablets
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Old 08-04-2016, 12:08 PM   #1
fjtorres
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Target brings back Kindles and Fire Tablets
From CNET: http://www.cnet.com/news/target-brin...gital-shelves/

Quote:

Four years ago, Target threw Amazon's gadgets out of its stores amid heightened competition between the retailers.

Now, the big-box chain has reversed course, bringing back Amazon's Fire tablets, Fire TV devices and Kindle e-readers to its website, with plans to sell the gadgets in stores by October, according to a report from Bloomberg. The Amazon Echo smart speaker, though, doesn't appear on Target.com.
From Bloomberg: http://www.bloomberg.com/news/articl...ars-after-rift

Quote:
A lot has changed for Target and Amazon in the last four years. Target has a new chief executive officer, Brian Cornell, who has refocused the company on its kids, beauty, fashion and baby sections while also introducing new exclusive brands.

The retailer’s sales have stabilized and it has revamped its online strategy, expanding its selection and getting more competitive on price. Based on customers’ feedback, the company expects Amazon’s devices to drive traffic to its stores and thinks they could give its lackluster electronics business a boost.

In the past year alone, Amazon has signed up 19 million people for its $99-a-year Prime service, and analysts estimate that about half of U.S. households have a Prime member. That ubiquity means there’s less risk today than four years ago that a Kindle device sold in Target will convert someone into a loyal Amazon shopper.
It's just business.
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