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The hashtag is just Kobo's new marketing slogan, I forget when it first popped up, but it was before news of this device was around.
Not loving the pebbled look, but it'll depend on what it's made of which seems to be a more rubberish material which is good. The power button is a bit garish, I love my H2O because it's elegant and doesn't draw attention to itself. But that square blue button...
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