Harry Potter and the Return of the Bookselling Frenzy
http://www.publishersweekly.com/pw/b...ng-frenzy.html
Quote:
Harry Potter fans, booksellers, and librarians are getting ready to party like it’s 2007.
Nine years ago this week, Harry Potter and the Deathly Hallows by J.K. Rowling was published with all the attendant fanfare deserving of the seventh and final tome in the history-making series about a British boy wizard. That Potter magic is in the air again, as Scholastic preps to release, on July 31 (at 12:01 a.m.), Harry Potter and the Cursed Child Parts One and Two (Scholastic/Levine).
The hardcover is a “script book” version of the theater production written by Jack Thorne, based on an original story by J.K. Rowling, Thorne, and director John Tiffany, which opens in London’s West End July 30. “This is a huge, celebratory moment,” said Rachel Coun, executive marketing director and global brand management at Scholastic, who has worked on the Harry Potter series from the start. The first North American printing is 4.5 million copies.
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There are a bunch of places around here doing the midnight release party thing.